Advertising Decision Engine
Decision Velocity.
The decision window keeps shrinking. RootIQ is the governed engine that turns fragmented cross-channel data into immediate, decision-ready answers so in-house brand and agency teams can align in the room, not after it.
Practitioners are reclaiming 47+ hours per month with RootIQ.
The Problem
The data exists. The answer doesn't arrive in time.
Whether you manage media for clients or own the budget internally, reach, relevance, and return stay constant while the decision window keeps shrinking. Pacing and reallocation questions still require stitching across platforms, arriving too late to act.
The advantage goes to teams that can answer in the room, from one connected layer, with clear recommendations, without adding headcount. The leverage isn't more dashboards. It's turning fragmented data into immediate, decision-ready answers.
How It Works
Ask. Answer. Act.
01
Ask the question in plain language.
Select the advertiser or brand, type your question (pacing, performance drivers, reallocation options) and RootIQ pulls from every connected platform instantly.
02
Get a unified, decision-ready answer.
RootIQ normalizes cross-channel data using a 54-field unified schema, identifies what changed, why it matters, and returns a scored recommendation with tradeoffs clearly outlined.
03
Align and execute in the room.
Walk through tradeoffs, approve next steps, and execute in your existing platforms. RootIQ answers and recommends. The practitioner decides and acts.
See It in Action
From question to conviction in seconds.
Flexible Engagement
Meet your team where they are.
As a product
In-house brand and agency teams use RootIQ directly to ask questions, run diagnostics, and receive recommendations within a governed workflow where humans approve next steps.
As a service layer
We support onboarding, data connections, taxonomy alignment, and team training to accelerate time-to-trust whether you run media in-house or across a portfolio of clients.
As an embedded layer
RootIQ integrates into existing tools and workflows so brand teams, trading desks, and planners access answers without changing where they work.
Proven Outcomes
Built by practitioners. Measured in results.
47h
Reclaimed per practitioner, per month
48h → Same Day
Decision turnaround compressed
93%
Improvement in audit confidence
3+
New wins from faster, better answers
Pricing
Pricing that fits how media teams work.
Per brand. Your first two platforms and three teammates included. Add capacity when you need it.
Operator
For teams scaling operations across platforms.
- Conversational decision engine plus AI dashboard
- Up to two connected advertising platforms
- Up to three team members included
- Fully hosted, kept updated, and ready to go
- Email support when you need help
Extra teammates and platforms priced separately — confirmed before you start.
Enterprise
For larger teams and custom requirements.
- Security, legal, and procurement on your timeline
- More brands, more connections, or shared pricing
- Training and rollout sized to your team
- A named contact for ongoing support
Pooled seats, higher usage, or non-standard data rules — we handle it here.
Pilot programs and lighter scopes available — Talk to us.
Common questions
Your plan includes three team members. Each additional member is +$149/month.
Your plan includes up to two connected platforms per brand. Additional platforms are quoted based on source and scope.
Yes. Each additional brand is billed at the same rate, unless you move to an enterprise package.
Yes. Many teams choose annual billing — we confirm terms when you start.
Each client can be a separate brand, or we can design one enterprise agreement — contact sales.
Ready to answer in the room?
Start your 30-day pilot and see how RootIQ turns your data into same-day decisions.